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BIGCOMMERCE
BigCommerce stores built for scale, flexibility, and brand control.
CoderLyft designs, builds, migrates, and supports BigCommerce storefronts—covering custom themes, catalogue structure, checkout configuration, integrations, and ongoing optimisation for retailers and growing brands.
Custom themes • Catalogue • Checkout • Integrations • Migrations • Ongoing support
BigCommerce
Commerce platform
- Storefront Theme & design
- Catalogue Products & categories
- Checkout Payment & shipping
- Integrations ERP, CRM, channels
- Operations Launch & support
BUILT AROUND THE BUSINESS
BigCommerce should support growth—not add unnecessary complexity.
A successful BigCommerce store needs thoughtful theme architecture, catalogue organisation, checkout configuration, channel integrations, and a plan for ongoing maintenance.
Brand-led storefronts
Create a distinctive store experience aligned with brand identity and merchandising needs.
Scalable catalogue
Structure products, variants, categories, and filters for manageable growth.
Connected channels
Integrate BigCommerce with approved marketplaces, ERP, CRM, and fulfilment systems.
Maintainable delivery
Plan themes, Stencil customisation, and environments for safe updates and ownership.
OUR BIGCOMMERCE CAPABILITIES
From store setup to ongoing improvement.
BigCommerce Strategy and Setup
Define the storefront approach, catalogue model, checkout requirements, integrations, and delivery plan before build begins.
- Requirements and commerce discovery.
- Catalogue and category planning.
- Checkout and fulfilment review.
- Integration and channel assessment.
- Theme approach recommendation.
- Delivery roadmap.
Custom BigCommerce Theme Development
Build custom Stencil themes or customise existing themes around brand requirements and merchandising workflows.
- Custom Stencil theme development.
- Theme customisation and branding.
- Product and category templates.
- Homepage and landing page layouts.
- Accessible navigation and interactions.
- Responsive design implementation.
Catalogue and Merchandising
Organise products, variants, categories, filters, and promotional content for effective merchandising.
- Product and variant setup.
- Category and brand structure.
- Filters and faceted search.
- Bulk import and export.
- Promotional rules and pricing.
- Inventory management.
Checkout and Payment Configuration
Configure BigCommerce checkout, payment gateways, shipping zones, tax settings, and order workflows.
- Payment gateway setup.
- Shipping zones and methods.
- Tax configuration.
- Cart and checkout UX review.
- Order confirmation and emails.
- Customer account setup.
Checkout capabilities depend on BigCommerce plan, markets, payment providers, and supported configuration options.
Integrations and Channel Connections
Connect BigCommerce with approved ERP, CRM, marketplace, marketing, and fulfilment systems.
- ERP and inventory connections.
- CRM and email marketing.
- Marketplace channel setup.
- Fulfilment and shipping workflows.
- API and webhook configuration.
- Middleware where required.
Headless and Multi-Channel Commerce
Use BigCommerce as the commerce backend with a separate frontend or channel layer where the project genuinely benefits.
- Headless architecture planning.
- Storefront API integration.
- Frontend framework connection.
- Preview and publishing workflows.
- Caching and deployment planning.
- Operational handover.
Headless commerce adds architectural complexity. Recommend it only where its benefits justify that complexity.
Migration to BigCommerce
Move products, content, customers, and order history from an existing platform to BigCommerce through a planned migration.
- Source platform audit.
- Product and content mapping.
- URL and redirect planning.
- Theme setup or rebuild.
- Data migration and validation.
- Pre-launch verification.
Performance and Ongoing Support
Review storefront performance and provide agreed support, updates, and improvement capacity.
- Theme and script review.
- Image and asset optimisation.
- Issue investigation.
- Merchandising updates.
- Platform update coordination.
- Technical documentation.
Performance depends on the theme, content, integrations, third-party scripts, and testing conditions.
BIGCOMMERCE APPROACHES
Different BigCommerce setups suit different business needs.
| Approach | Best suited for | Key strength | Important consideration |
|---|---|---|---|
| Custom Stencil theme | Brand-led retailers needing full control over storefront presentation and merchandising. | Complete control over design, templates, and brand expression. | Requires Stencil development expertise and ongoing theme maintenance. |
| Theme customisation | Businesses wanting a faster launch with a quality base theme tailored to their brand. | Faster initial delivery with maintained theme updates. | Customisation depth is limited by the base theme structure. |
| Multi-channel commerce | Retailers selling across web, marketplaces, and other channels from one BigCommerce backend. | Centralised catalogue and order management across channels. | Channel integration complexity and operational coordination should be planned carefully. |
| Headless BigCommerce | Businesses needing a separate frontend or multi-channel presentation layer. | Flexible presentation on BigCommerce commerce APIs. | More development, deployment, and operational complexity. |
BIGCOMMERCE ARCHITECTURE
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A platform connected from storefront to operations.
A maintainable BigCommerce solution connects the customer-facing experience, catalogue management, channel integrations, and operational controls.
Example BigCommerce solution architecture
Users and channels
Shoppers • Marketplace buyers • Merchandisers • Support teams • Administrators
Experience layer
Online storefront • Landing pages • Product detail • Cart and checkout • Customer accounts
BigCommerce platform
Stencil theme • Product catalogue • Checkout settings • Apps and scripts • Markets and permissions
Business integrations
ERP and inventory • CRM • Marketplaces • Marketing platforms • Fulfilment and shipping • Custom APIs
Operations
Environments and releases • Monitoring • Platform updates • Documentation • Support workflow
Final architecture depends on the project scope, BigCommerce plan, system access, integration capability, and operational requirements.
Quality built into the delivery process.
Performance
- Efficient Stencil theme implementation.
- Appropriate image and asset handling.
- Script and app review.
- Delivery and caching configuration.
- Measurement under agreed test conditions.
Commerce reliability
- Checkout and payment-path testing.
- Inventory and fulfilment workflow validation.
- Channel integration verification.
- Secure configuration practices.
- Release and rollback planning.
Accessibility
- Semantic page structure.
- Keyboard navigation.
- Visible focus states.
- Colour contrast.
- Form labels and validation.
- Reduced-motion support.
HOW WE DELIVER
From requirements to a maintainable BigCommerce store.
01 Discover  Goals
What happens: Clarify business goals, catalogue, checkout requirements, constraints, and success measures.
Deliverables: Discovery notes • Priority use cases • Initial constraints list
Checkpoint: Agree the problem, audience, and what success looks like.
02 Plan  Architecture
What happens: Define storefront structure, theme approach, integrations, channels, environments, and delivery stages.
Deliverables: Architecture outline • Catalogue model draft • Delivery roadmap
Checkpoint: Confirm scope boundaries and technical approach.
03 Design  Experience
What happens: Shape the storefront interface, product presentation, and merchandising experience.
Deliverables: Experience flows • Template inventory • Merchandising notes
Checkpoint: Approve the experience before build.
04 Develop  Storefront
What happens: Implement Stencil theme, product templates, catalogue structure, and core functionality in increments.
Deliverables: Working store increments • Configured templates • Implementation notes
Checkpoint: Confirm core templates and components are ready.
05 Integrate  Systems
What happens: Connect approved business systems, payment providers, channels, and fulfilment workflows.
Deliverables: Connected workflows • Integration configuration • Handover notes
Checkpoint: Verify integrations against agreed access and behaviour.
06 Validate  Quality
What happens: Test responsive behaviour, checkout paths, accessibility, performance, redirects, and release readiness.
Deliverables: Validation findings • Issue register • Release checklist
Checkpoint: Meet agreed acceptance criteria before release.
07 Launch  Release
What happens: Release to the agreed environment with monitoring, rollback awareness, and ownership handover.
Deliverables: Release plan • Redirects where required • Launch documentation
Checkpoint: Authorise launch after operational readiness checks.
08 Improve  Support
What happens: Support updates, backlog items, and continuous improvement under the agreed engagement.
Deliverables: Support process • Improvement backlog • Change records
Checkpoint: Confirm ongoing ownership and support arrangements.
WAYS TO WORK WITH CODERLYFT
Choose the engagement around the work.
New BigCommerce build
For organisations launching a new BigCommerce storefront.
Typical scope: Discovery, design, theme development, catalogue setup, checkout, integrations, validation, launch, and handover.
Store redesign
For businesses refreshing an existing BigCommerce storefront or restructuring merchandising.
Typical scope: Current-store audit, theme rebuild, redirects, testing, and release.
Migration to BigCommerce
For organisations moving from another platform to BigCommerce.
Typical scope: Source audit, data mapping, theme setup, migration, validation, and launch.
Ongoing BigCommerce support
For retailers needing agreed development, maintenance, and improvement capacity.
Typical scope: Prioritised backlog, updates, issue investigation, feature delivery, and technical coordination.
BIGCOMMERCE ACROSS BUSINESS MODELS
Stores shaped around different commerce workflows.
- Direct-to-consumer brands Brand-led product discovery, storytelling, and checkout journeys.
- Multi-category retail Categories, filters, and scalable catalogue management.
- Multi-channel sellers Connected inventory and orders across web and marketplaces.
- B2B and wholesale Approved buyer pricing, accounts, and operational integrations.
- International storefronts Markets, localisation, currency, and fulfilment considerations.
- Growing mid-market brands Platform capacity for catalogue growth and channel expansion.
- Launch and MVP stores Focused first store with room to expand later.
- Agency white-label delivery Reliable BigCommerce build and support under your brand.
What determines the size of a BigCommerce project?
- Theme approach—custom Stencil vs customised base theme.
- Number and complexity of page templates.
- Catalogue size and migration quality.
- Checkout and market requirements.
- Channel and integration complexity.
- Headless architecture requirements.
- B2B or multi-channel functionality.
- Release and support requirements.
Scope composition
- Storefront
- Catalogue
- Checkout
- Integrations
- Operations
CoderLyft prepares a project estimate after reviewing the required experience, catalogue, functionality, systems, and delivery responsibilities.
Request a Scoped Estimate
ILLUSTRATIVE DELIVERY APPROACH
A retailer launching BigCommerce with structured merchandising.
- 1 Business goals, catalogue, and integration requirements are reviewed.
- 2 Store structure and Stencil theme approach are defined.
- 3 A brand-aligned BigCommerce storefront is developed.
- 4 Catalogue, checkout, and approved integrations are configured.
- 5 Responsive behaviour, checkout, accessibility, and redirects are validated.
- 6 The store is released with agreed documentation and ownership.
An illustrative BigCommerce delivery approach; not a published client result.
BigCommerce delivery with design, engineering, and business context.
Business-first discovery.
Custom Stencil theme capability.
Integration and channel connections.
Clear delivery communication.
Handover and ongoing improvement options.
Frequently Asked Questions
Can you build a custom BigCommerce theme?
Yes. CoderLyft can develop custom Stencil themes or customise existing themes around the approved design, catalogue requirements, and merchandising workflow.
Can you redesign an existing BigCommerce store?
Yes. The current theme, integrations, catalogue, URLs, and BigCommerce configuration should be reviewed before the redesign scope is confirmed.
Can you migrate a store to BigCommerce?
Yes. Migration planning can cover products, content, customers, orders, URLs, redirects, integrations, and validation. Feasibility depends on the source platform and available access.
Can you connect BigCommerce with ERP or marketplace channels?
Yes, where approved systems support the required integration approach. Scope depends on API access, middleware needs, and operational requirements.
Do you work with headless BigCommerce?
Yes, when justified. Headless approaches are recommended only where the frontend requirements, channels, and operational capability justify the added complexity.
Can you improve BigCommerce store performance?
Performance can be assessed across the theme, content, images, integrations, and third-party scripts. Results depend on the store configuration and agreed testing conditions.
How does BigCommerce compare to Shopify for my business?
Both are capable managed commerce platforms. The better fit depends on catalogue complexity, integration needs, channel requirements, team capability, and budget. CoderLyft can help evaluate both during discovery.
Do you provide ongoing BigCommerce support?
Ongoing development and support can be provided according to an agreed scope covering updates, issue investigation, improvements, and technical coordination.